EaseAccess24 Co-Founder Filip Najdovski holds guest lecture on accessibility at the University of Rome Tor Vergata

Our Co-Founder and Deputy CEO Filip Najdovski travelled to Rome to join a Consumer Choices course at the University of Rome Tor Vergata as a guest speaker. The lecture was organized by Prof. Ilijana Petrovska, a visiting professor at the university and a marketing academic with a broad international teaching profile spanning Europe and the Middle East.

The session, titled "Who Gets to Be a Consumer? Accessibility, Psychology & Ethical Influence", opened with a question that does not get asked enough in consumer and marketing contexts: who actually gets to participate in the digital economy, and who gets quietly left out?

Filip walked the students through the real mechanics of digital exclusion, from inaccessible HTML structures that break screen readers to the psychological and commercial cost of building for only part of your market. The presentation covered the scale of the problem (93% of European websites are inaccessible; 107 million people in the EU live with a disability), the business case for fixing it, and what EaseAccess24 is building to close that gap.

"When something is not accessible [on the internet], a whole group of people is simply excluded from participating. That realisation often shifts how people think about technology."

Filip Najdovski

What made the session stand out was the student discussion that followed: curious, engaged, and willing to challenge assumptions. For us, that is exactly the point. The next generation of developers, marketers, and product builders is forming its instincts right now. We would rather be part of that conversation early.

We are grateful to Prof. Petrovska for the invitation, and we hope to be back in her class someday in the future.