EaseAccess24 brings accessibility into Esade's content marketing curriculum

Leonardo Zmajshek brought EaseAccess24 into the classroom at Esade after being invited to present the accessibility segment of a Content Marketing lecture by professor Martina Pocchiari.

Instead of treating accessibility as a side note, the session used live examples to show how digital exclusion actually works. Slides on color blindness, contrast, and inaccessible content made the problem immediately tangible for students who may otherwise only encounter the topic in theory.

That approach matters. Accessibility often becomes real only when people can see the gap between what a designer intended and what a user can actually perceive or operate. Once that gap is visible, it changes how people think about digital communication.

What makes this especially important is that the lecture was part of a mandatory course, not an optional extra. That is how meaningful change happens: when accessibility enters the core curriculum for future marketers, product teams, and communicators.

We are grateful to Martina Pocchiari and Esade for making space for this conversation and for treating accessibility as part of modern marketing education.